Twelve founders. Each chosen for a specific pivot, contradiction or turning point in their life that the public hasn't fully heard them explain.
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That's the floor for research, before a single sentence of a letter is drafted. The discipline is the difference between a letter that gets read and one that gets deleted.
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Julian and Rocco. Both based in Rome. One reads more long-form business writing than is healthy. The other brings the edits — and the introductions.
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